Meeting Dates and Locations
2020 Chapter Meetings
Date: Friday, June 26, 2020
Time: 1pm - 3:30pm
Key Speaker: Angela Byrnes
Roadside Dental & Medical Marketing
Topic: Your 12-Month Marketing Action Plan
Take your marketing from “hot mess” to “hot damn, who knew it could be so simple?!” When it comes to finding time for marketing, the struggle is real. You have a ton on your to-do list already. Let us do the work for you!
In this presentation, we’ll help you customize a 12-month marketing action plan unique to your practice. We’ll use our proven formula to help you identify what to prioritize and how much time to spend in different marketing efforts. Each practice is different, so we’ll help you craft a customized plan that fits YOUR needs.
You’ll get actionable, simple, step-by-step guidance to help you prioritize the marketing efforts that really matter. Plus, you’ll get tools and training videos to help you and your team hit the ground running at your own pace.
• Customize a month-by-month action plan for your practice
• Discover how to spot “marketing moments” (and how to help your team do it too!)
• Learn how to fit marketing into your ridiculously busy schedule
• Identify how to delegate and share the load (no more mile-long to-do lists on your plate only!)
• Get access to training videos so you can implement your action plan at your own pace
Location: Zoom Meeting
Meeting ID: 884 9806 0131
Dial by your location
+1 253 215 8782 US (Tacoma)
+1 669 900 6833 US (San Jose)
+1 346 248 7799 US (Houston)
+1 301 715 8592 US (Germantown)
+1 312 626 6799 US (Chicago)
+1 929 436 2866 US (New York)
Date: Friday, September 25, 2020
Time: 1pm - 3:00pm
Key Speaker: Gary Salman, Chief Executive Officer
Black Talon Security, LLC
Topic: How Ransomware Can Cripple Your Practice with One Wrong Click
Understanding the Facts and Myths Related to Ransomware and Identity Theft
Description: We will provide you with comprehensive information on how ransomware and patient identity theft is impacting practices across the U.S.
Practices often have a false sense of security that their IT vendor is providing adequate security to mitigate the risks of a data breach. We will discuss the differences between IT vendors and cybersecurity companies and why practices should engage with a cybersecurity company to provide the additional protection from the advanced threats that are affecting practices.
Why your biggest risk is not a malpractice claim, a fire, theft, a sexual harassment claim or a flood...it's a cyberattack.
Are you mentally and financially prepared to be shut down for 2-4 weeks after you recover your data?
How will you schedule patients?
How will you collect A/R?
How will you file claims?
And, how will you handle the negative PR - including your reputation and lost patient loyalty and trust?
At the end of this presentation, you will have a thorough understanding of the following:
How to protect your practice from ransomware attacks and identity theft
Technologies and solutions that can help minimize the chances of a cyberattack
The differences between IT companies and cybersecurity companies
The steps you need to take NOW!
BA, Business Administration - Muhlenberg College
Gary has nearly 30 years of experience in software development and computer IT. He started his career designing software specifically engineered for oral surgeons. he built a sizable company and developed one of the the very first "cloud" based practice management system with over 1,000 users logging in on a daily basis.
As CEO of Black Talon Security, Gary oversees the day-to-day activities of the company while developing and maintaining strategic business alliances. Gary regularly leads training and educational workshops on the latest trends in data security, particularly as they relate to the healthcare field.
Gary has also been featured in many local and national publications.
Location: Henry Schein
4617 121st Street
Urbandale, IA 50323
Light lunch and beverages will be served.